Porsche Design is Porsche’s accessories brand – a brand that has easily become a major design company in its own right – this is not a company capitalising on the success of its car brand. Porsche Design’s products range from luggage and electronics, through to its famous watches and sunglasses. Their sunglasses product codes are all in the form of “P’8000”, with each range of accessories beginning at a different number (Watches are in the form “P’6000”, for example). Their designs are certainly functional, but very much iconic. Porsche Design redefined the watch from an item of jewellery into a device that was designed to maximise readability in all light levels – their watches are now seen as an accessory for style as much as they are for function.